We help SaaS and enterprise brands earn visibility for the questions their buyers search the most.

OUR CLIENTS

Before we optimize anything, we measure where your brand actually appears in AI answers today, and where competitors are taking your spot. Our audit benchmarks visibility across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.
AI engines reward content they can parse cleanly. We rebuild your most important pages so machines can ingest them, classify them correctly and pull from them with confidence.
Most B2B content was written to fill a calendar, not to answer a question. We rewrite, restructure, and produce the content that AI engines are actively looking for.
AI engines don't just look at what you say, they look at who's saying it and who's vouching for you. We engineer the signals that move your brand from "a result" to "the answer."
AEO/SEO isn't a one-time project, it's a discipline. We instrument your visibility, monitor the answer engines weekly, and iterate on the content and structure that compound your share of voice over time.
We benchmark your current visibility across ‘traditional’ search engines and LLMs (ChatGPT, Perplexity, Google AI Overviews and Bing Copilot). You get a gap report and a prioritized question map before anything else is touched.
Schema deployment, answer- ready content production, technical crawlability fixes and E-E-A-T signal engineering across your highest-priority pages.
First citation movements appear. We monitor, report, and make targeted adjustments based on which engines are picking up your content and in what context.
Ongoing content expansion, schema refinement and new engine adaptation as the AI search landscape continues to shift. Monthly executive reporting throughout.

Move from invisible to indispensable in the answer engines your buyers already use. By optimizing how AI systems source, parse and cite your content, we put your brand in the conversation before a prospect ever opens a search results page.
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Protect the SEO equity you've already built while securing the visibility layer that's coming next. Our hybrid approach treats SEO as the foundation and AEO as the edge, so a shift in any single channel doesn't take your pipeline with it.
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Strong E-E-A-T signals like expert authors, structured data, trusted citations and real proof points don't just help one page. They raise how every AI system weights your brand across every related topic, building a moat that grows over time.
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We measure what most agencies still ignore: how often you're cited, in which answer engines, for which queries and against which competitors. That visibility data drives every decision so your investment is always pointed at the highest-leverage gap.
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Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.
Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.

Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.

The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!
Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.


SEO is the discipline of ranking on a search results page; AEO is the discipline of being cited inside the answers AI engines generate. SEO measures success in clicks and rankings, while AEO measures success in mentions, citations and share of voice across tools like ChatGPT, Perplexity, Google AI Overviews and Bing Copilot. The two work together, and we treat them as a hybrid system, not competing tactics.
We report on both layers. On the SEO side: keyword rankings, organic traffic, and conversions from organic sessions. On the AEO side: how often your brand is cited across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot, which questions trigger those citations, and how your share of voice compares to named competitors. Every engagement starts with a baseline audit, so progress is measured against a documented starting point rather than a general impression. You receive a monthly executive readout in the terms leadership cares about: pipeline, share of voice and market position.
Organic growth compounds, so the timeline runs in stages. Weeks 1 to 2 cover the audit and question map. Weeks 3 to 8 are the build: schema deployment, answer-ready content, technical fixes and E-E-A-T signals. First citation movements typically appear between days 60 and 90, as answer engines re-crawl and re-weight your updated pages. From month 3 onward the work compounds, with content expansion and schema refinement widening the gap. AEO citations often move faster than traditional rankings, because answer engines re-evaluate sources more frequently than a search index reshuffles positions.
An answer engine is a system that responds to a question with a direct, synthesized answer instead of a list of links. ChatGPT, Perplexity, Google AI Overviews and Bing Copilot are the four that matter most for B2B buyers today. Rather than sending the user to a page to find the answer themselves, these tools read across many sources and compose a single response, citing the sources they drew from. That shift is the entire reason AEO exists: if the answer is delivered without a click, being the cited source matters more than holding a ranking position.
We optimize for the four platforms where B2B buying research actually happens: ChatGPT, Perplexity, Google AI Overviews and Bing Copilot. These are the engines we audit against, track citations in, and report on. The underlying work — clean structured data, answer-ready formatting, and strong E-E-A-T signals — is not platform-specific, so it carries over as new engines emerge. Monitoring new answer engines and AI Overview features as they roll out is part of the ongoing engagement, not a separate project.
In practice, they describe the same work under different names. AEO (Answer Engine Optimization) frames the goal as being cited in the answer; GEO (Generative Engine Optimization) frames it as being surfaced by generative systems. Both come down to the same disciplines: structured data, answer-ready content, credible authorship and measurable citation tracking. We use AEO because it keeps the focus on the outcome our clients care about — being the answer a buyer receives — rather than on the technology producing it. If your team uses GEO internally, the scope of work is unchanged.
Schema markup is structured data that tells a machine what your content actually is, rather than leaving it to infer from the layout. For SEO, it powers rich results in Google — FAQ dropdowns, product details, article bylines and review stars — which lift click-through rates. For AEO, it does something more fundamental: it lets an answer engine parse your page cleanly, classify it correctly and quote from it with confidence. We deploy FAQ, HowTo, Article, Product and Organization schema across high-intent pages, then validate every implementation before it ships. Unstructured content is not unreadable to AI, but it is easier to skip.
Answer-ready content is written so a machine can lift a clean, correct answer from it without interpretation. In practice that means leading with a direct response of roughly 40 to 60 words before the supporting detail, formatting headers as the questions buyers actually ask, and using comparison tables, Q&A blocks and step-by-step lists rather than long unbroken prose. It also means the claims are quotable: specific numbers, named sources and verifiable outcomes instead of general assertions. Most B2B content fails this test not because it is wrong, but because it was written to fill a calendar rather than to answer a question.
