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Rank in Google & LLMs

SEO & AEO Services

We help SaaS and enterprise brands earn visibility for the questions their buyers search the most.

Cited in ChatGPT, Perplexity & Google AI Overviews
Rank on traditional search engines (Google & Bing)
Hybrid SEO + AEO, one strategy, full coverage
Measurable share of voice, not just rankings
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OUR CLIENTS

Trasted by fast-growing SaaS and
enterprise brands

webflow
Blueink
slack
mapbox
mural
copyai
oyster
Loop
hubilo
syrup
trustly
Revelone
ridgeline
webflow
Blueink
slack
mapbox
mural
copyai
oyster
Loop
hubilo
syrup
trustly
Revelone
ridgeline
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ZABAL MEDIA SOLUTIONS

SEO Service & Support for B2B Software

SEO/AEO Audit & Visibility
Mapping

Before we optimize anything, we measure where your brand actually appears in AI answers today, and where competitors are taking your spot. Our audit benchmarks visibility across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.

  • AI Visibility Audit: Test 20–30 buyer queries across major answer engines to see whether your brand is mentioned, cited or ignored.
  • Competitive Citation Analysis: Identify which competitors are named in AI answers for the categories you care about, and why.
  • Question Map: Build a prioritized list of buyer questions your brand must own across awareness, consideration and decision stages.
  • Topical Coverage Gaps: Pinpoint subjects, comparisons and use cases where your content is too thin to be quoted.
  • Baseline Reporting: Establish measurable starting points for citations, mentions and AI visibility so progress is provable, not anecdotal.

Structured Content & Schema

AI engines reward content they can parse cleanly.
We rebuild your most important pages so machines can ingest them, classify them correctly and pull from them with confidence.

  • Schema Implementation: Deploy FAQ, HowTo, Article, Product and Organization schema markup across high-intent pages.
  • Answer-Ready Formatting: Restructure content into concise direct answers (40–60 words), Q&A blocks, comparison tables and step-by-step guides.
  • Semantic Content Modeling: Build CMS structures in Webflow that enforce consistent metadata, author bylines, publish dates and source citations.
  • Internal Linking Architecture: Create topical clusters and pillar pages that signal subject authority to both Google and AI sourcing models.
  • Technical Crawlability: Audit and fix robots.txt, llms.txt, sitemap, canonical and indexation issues that block AI crawlers.

Answer-Ready Content Strategy

Most B2B content was written to fill a calendar, not to answer a question. We rewrite, restructure, and produce the content that AI engines are actively looking for.

  • Buyer Question Hubs: Build dedicated content clusters around the 20–30 questions your prospects actually ask AI tools.
  • Comparison & Alternatives Pages: Produce structured "X vs. Y" and "alternatives to X" pages that AI engines disproportionately surface.
  • Expert-Led Thought Leadership: Pair subject-matter experts with our writers to publish content with named authors, credentials and citations.
  • Content Refresh & Restructure: Rework existing high-traffic pages into answer-ready formats so your historical SEO equity carries into AEO.
  • Proof-Point Engineering: Embed quantified outcomes, customer evidence and verifiable data so AI summaries quote the numbers that close deals.

Authority & E-E-A-T Signals

AI engines don't just look at what you say, they look at who's saying it and who's vouching for you. We engineer the signals that move your brand from "a result" to "the answer."

  • Author & Expert Pages: Build credible author bios with verified credentials, publication history and external proof.
  • Citation & Source Strategy: Cite reputable third-party data inside your content and earn citations from trusted publishers in return.
  • Brand Mention Monitoring: Track unlinked brand mentions across the open web, as these still influence how AI systems perceive your authority.
  • Trust UX Patterns: Surface customer logos, testimonials, certifications and case study links in locations that signal credibility to readers and crawlers.

Measurement & Ongoing Optimization

AEO/SEO isn't a one-time project, it's a discipline. We instrument your visibility, monitor the answer engines weekly, and iterate on the content and structure that compound your share of voice over time.

  • AI Citation Tracking: Monitor how often, and in what context, your brand is cited across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.
  • Hybrid SEO + AEO Reporting: Combine traditional rankings, organic traffic, and AI mentions into a single dashboard for leadership.
  • Quarterly Content Tuning: Refine answer formats, schema, and structure based on which pages are actually getting cited, and which aren't.
  • New Engine Adaptation: Stay current as new answer engines, AI Overview features, and ranking shifts roll out before competitors do.
  • Executive Reporting: Deliver concise monthly readouts in the language CMOs, founders and boards speak: pipeline, share of voice and market position.
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How We Work Together

What to expect from day one

Phase 1: Audit

Audit

We benchmark your current visibility across ‘traditional’ search engines and LLMs (ChatGPT, Perplexity, Google AI Overviews and Bing Copilot). You get a gap report and a prioritized question map before anything else is touched.

Weeks 1–2
Phase 2: Build

Build

Schema deployment, answer- ready content production, technical crawlability fixes and
E-E-A-T signal engineering across your highest-priority pages.

Weeks 3–8
Phase 3: Launch

Launch

First citation movements appear. We monitor, report, and make targeted adjustments based on which engines are picking up your content and in what context.

Days 60–90
Phase 4: Compound

Compound

Ongoing content expansion, schema refinement and new engine adaptation as the AI search landscape continues to shift. Monthly executive reporting throughout.

Month 3+
DEFINING SUCCESS
Up-heading

Visibility inside AI answers

Move from invisible to indispensable in the answer engines your buyers already use. By optimizing how AI systems source, parse and cite your content, we put your brand in the conversation before a prospect ever opens a search results page.

Enhanced user experience

Future-proof search strategy

Protect the SEO equity you've already built while securing the visibility layer that's coming next. Our hybrid approach treats SEO as the foundation and AEO as the edge, so a shift in any single channel doesn't take your pipeline with it.

Enhanced user experience

Authority that compounds

Strong E-E-A-T signals like expert authors, structured data, trusted citations and real proof points don't just help one page. They raise how every AI system weights your brand across every related topic, building a moat that grows over time.

Enhanced user experience

Decisions backed by real data

We measure what most agencies still ignore: how often you're cited, in which answer engines, for which queries and against which competitors. That visibility data drives every decision so your investment is always pointed at the highest-leverage gap.

Enhanced user experience
OUR PARTNERS LOVE ZABAL MEDIA
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Metrics and Testimonials

We are a results driven agency with endless case studies to showcase
100%
Projects on-budget
24/7
Support
$430M
Raised in aggregate
32+
Team members

They are fantastic to work with - very responsive, thorough, and deliver outstanding work.

Josh Hamburger

Head of Content, Doctorpedia

A partner who is flexible and committed to helping the best outcomes. Goes above and beyond.

David Bruce

Marketing & Customer Experience Leader, DPN

Great to work with. Very easy to hand off projects and no hassles.

Brijean Brennan

Creative Director, Full Tilt

When you want your website done right, choose Zabal

Matt Fanelli

Founder, Incentiv Inc

Great partners that truly care with a fantastic team.

Cat Flanagan

VP, Knowledge, Lightspeed

Accommodated all requests and made sure we were happy with the end product. Excellent attention to detail. Very smooth process overall.

Mason Foote

Marketing Specialist, LiveSchool

Great experience getting our site revamped; rapid iteration; great collaboration partner.

Vidya Murthy

COO, Medcrypt

Wil is the best! Extremely reliable, knowledgeable, savvy, thoughtful, empathic, talented.

David Chin

Creative lead, Mural

Fantastic partnership and outcome!

Jack Mardack

Co-founder, Oyster

Great webflow implementation services and very efficient.

Nellie Tan

Business Operations Lead, Portal

Zabal works fast, is innovative, and everyone on the team has integrity.

Kelsie Wilson

Creative Ops Manager , Super.com

Easy to work with, good with feedback, good work done quickly.

Elizabeth McSheery

People/Product/Program, Third Wave

Strong implementation skills, and deep understanding of the back-end build of WebFlow.

Jay Hinman

VP of Marketing, Vibes

They are fantastic to work with - very responsive, thorough, and deliver outstanding work.

Josh Hamburger

Head of Content, Doctorpedia

A partner who is flexible and committed to helping the best outcomes. Goes above and beyond.

David Bruce

Marketing & Customer Experience Leader, DPN

Great to work with. Very easy to hand off projects and no hassles.

Brijean Brennan

Creative Director, Full Tilt

When you want your website done right, choose Zabal

Matt Fanelli

Founder, Incentiv Inc

Great partners that truly care with a fantastic team.

Cat Flanagan

VP, Knowledge, Lightspeed

Accommodated all requests and made sure we were happy with the end product. Excellent attention to detail. Very smooth process overall.

Mason Foote

Marketing Specialist, LiveSchool

Great experience getting our site revamped; rapid iteration; great collaboration partner.

Vidya Murthy

COO, Medcrypt

Wil is the best! Extremely reliable, knowledgeable, savvy, thoughtful, empathic, talented.

David Chin

Creative lead, Mural

Fantastic partnership and outcome!

Jack Mardack

Co-founder, Oyster

Great webflow implementation services and very efficient.

Nellie Tan

Business Operations Lead, Portal

Zabal works fast, is innovative, and everyone on the team has integrity.

Kelsie Wilson

Creative Ops Manager , Super.com

Easy to work with, good with feedback, good work done quickly.

Elizabeth McSheery

People/Product/Program, Third Wave

Strong implementation skills, and deep understanding of the back-end build of WebFlow.

Jay Hinman

VP of Marketing, Vibes

Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.

Mauricio Delgado

Art & graphics director, Blue Gallery

Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.

Jade Yourth

Director, Business Implementation , Creative Niche

Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.

Jennifer Kirby

Director of Marketing, Mammoth Growth

The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!

Brian Yam

Head of Marketing, Paragon

Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.

Amber Coburn

Project Manager, Trustly

Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.

Mauricio Delgado

Art & graphics director, Blue Gallery

Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.

Jade Yourth

Director, Business Implementation , Creative Niche

Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.

Jennifer Kirby

Director of Marketing, Mammoth Growth

The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!

Brian Yam

Head of Marketing, Paragon

Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.

Amber Coburn

Project Manager, Trustly

A very talented Webflow team, they have consistently brought some of our complicated ideas to life.

Sandy Roy

Sr Brand Designer, Aspire

The process was easy and on time. They brought our vision to life and worked with us every step of the way to get our website up and running. I would highly recommend!

Aeron Brackenbury

Head of Customer Success, Captur

Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.

Chetan Sharma

Founder & CEO, Eppo

Awesome design sense and creative thinking, yet collaborative and open to feedback.

Matthew Rubinstein

CEO, LiveSchool

Wilian is a great project manager. On-time, helpful, and very knowledgeable. I find him an incredible resource in helping us take design from concept to live website. Highly recommend.

Hari Viswanathan

Marketing Director, PlateIQ

Wilian is awesome to work with and I'm super proud of the outcome - our site is such night and day and now reflects the company we are growing into!

Christine Switzer

Marketing and Content Strategy, Ridgeline

They’re incredible, and a critical part of our extended team. We couldn’t do what we do without them.

Tommy Pesavento

Creative Director, Super

Everyone on the Zabal team was committed and produced quality work. I am proud of the team and their dedication. It was the smoothest launch I've ever experienced.

Cleo Sonski

Designer, Trustly

First class. Working with them feels like working with an extension of our team, rather than an 'external partner'.

Sari Green

Chief Marketing Officer, Winning by Design

A very talented Webflow team, they have consistently brought some of our complicated ideas to life.

Sandy Roy

Sr Brand Designer, Aspire

The process was easy and on time. They brought our vision to life and worked with us every step of the way to get our website up and running. I would highly recommend!

Aeron Brackenbury

Head of Customer Success, Captur

Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.

Chetan Sharma

Founder & CEO, Eppo

Awesome design sense and creative thinking, yet collaborative and open to feedback.

Matthew Rubinstein

CEO, LiveSchool

Wilian is a great project manager. On-time, helpful, and very knowledgeable. I find him an incredible resource in helping us take design from concept to live website. Highly recommend.

Hari Viswanathan

Marketing Director, PlateIQ

Wilian is awesome to work with and I'm super proud of the outcome - our site is such night and day and now reflects the company we are growing into!

Christine Switzer

Marketing and Content Strategy, Ridgeline

They’re incredible, and a critical part of our extended team. We couldn’t do what we do without them.

Tommy Pesavento

Creative Director, Super

Everyone on the Zabal team was committed and produced quality work. I am proud of the team and their dedication. It was the smoothest launch I've ever experienced.

Cleo Sonski

Designer, Trustly

First class. Working with them feels like working with an extension of our team, rather than an 'external partner'.

Sari Green

Chief Marketing Officer, Winning by Design

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EVERYTHING YOU NEED TO KNOW

Frequently asked questions

What is AEO, and how is it different from SEO?
How do you measure the success of an SEO / AEO engagement?
How long does it take to see results from Organic Growth?
What is an answer engine?
Which AI platforms does AEO target?
What's the difference between AEO and GEO (Generative Engine Optimization)?
How does schema markup help with SEO and AEO?
What makes content "answer-ready"?

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