Smart Parking

Parking Boss

Parking Boss, Amenity Boss, and Luminous Residential are now a part of Community Boss. We began working with Parking Boss to help their customers take control & create revenue with smart parking for apartments. We were able to collaborate closely with their designer and co-founder to completely redesign their brand look and feel and to migrate their entire portfolio of product websites over to the Webflow CMS.

300
Leads
97
Site performance
6%
Conversion rate
200k
New visitors
Visit live website
Webflow Development
UX/UI Design
Webflow Training
Graphic Design
Webflow Development
UX/UI Design
Webflow Training
Graphic Design
CLIENT DETAILS
Up-heading

Understanding the business

Business Goals

Parking Boss was rapidly growing and needed to create a new website that was up to date with their latest product offering. They were seeking a Webflow partner that can work closely with their team as an extension of their internal design team.

Business Challenges

The previous development company had built the website in a non-scalable way. The Parking Boss team was struggling to keep the website up to date due to the fact that it was so difficult to make updates. Most updates took weeks or months to apply.

Chapter 1
RESEARCH
KEY OBSERVATIONS
Up-heading

Asking the right questions

Research goals

How might we highlight that Parking Boss is the superior solution to apartment parking management in a way that is obvious and intuitive?

01

Guest Parking

Having the ability for guests to understand how the product worked was a critical part of the value added through Parking Boss.

02

Resident Parking

The apartment managers could greatly benefit from having this data on hand while making staffing decisions.

03

Parking Enforcement

Having visibility into how compliant the apartment parking is managed is important for most managers.

04

Living Integrations

Adding integrations on top of the Parking Boss platform allows their users to do more with less effort.

How do you keep track of parking spots currently?
How do all of your businesses coexist?
What do apartment managers care most about?
What is the wrong way to track parking spots?
Is the data 100% correct in the way that it’s being tracked?
How do you keep track of parking spots currently?
How do all of your businesses coexist?
What do apartment managers care most about?
What is the wrong way to track parking spots?
Is the data 100% correct in the way that it’s being tracked?
How many users are tracking parking spots per day?
Do guests accurately use the tracking codes?
How are guests managed if they do not have stickers?
Do guests have to download the app to park?
How do the integrations function through the app?
How many users are tracking parking spots per day?
Do guests accurately use the tracking codes?
How are guests managed if they do not have stickers?
Do guests have to download the app to park?
How do the integrations function through the app?
What do apartment owners do to invite guests?
Can apartment owners rent or sell their parking spot?
How does the the app work with Community Boss?
How will parking be enforced?
What is the purpose of the website?
What do apartment owners do to invite guests?
Can apartment owners rent or sell their parking spot?
How does the the app work with Community Boss?
How will parking be enforced?
What is the purpose of the website?
How do you know if you’ve successfully earned trust?
How did users hear about the app?
What keeps users coming back to the app?
What is the most underserved need on the app?
How are parking violations paid by guests?
How do you know if you’ve successfully earned trust?
How did users hear about the app?
What keeps users coming back to the app?
What is the most underserved need on the app?
How are parking violations paid by guests?
COMPETITIVE ANALYSIS
Up-heading

Interface inspirations

Illustration style

After careful consideration, we decided that illustrations / line art would be unique and new to a rather boring industry.

Chapter 2
USER EXPERIENCE
Creating SITE MAP
Up-heading

Creating the systems

Making design useful

We worked closely with their visual designer on the team. Together, we were able to bring illustrations in combination with best ux/ui best practices to their marketing website.

Having a balanced foundation between visual design and ux was a key focus on the website because parking software has been traditionally boring or antiquated.

Parking Boss - Sitemap & Back-end architecture

Final Draft
Chapter 3
VISUAL DESIGN
Styleguide + components
Up-heading

Visual design guidelines

Colors

RGB
252A3B
RGB
80C7F1
RGB
63C88F
RGB
FFAD52
RGB
EB6A74
RGB
2F3756
RGB
9D85E4

SF Pro Display

Chapter 4
Measuring Success

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Jeremy Smith
Jeremy Smith
Marketing manager, Apple
300
Leads
97
Site performance
6%
Conversion rate
200k
New visitors

We put the pieces together so that you don’t have to

Our elite methods and processes are what make us different. Our process comes from a decade of researching, designing, building, and iterating at scale. Guesses make messes. We have a proven process to getting results.