2022 Award Winner
Run more impactful experiments, remarkably fastRun more impactful experiments, remarkably fast

Eppo

After raising capital, redesigning a website presents the ideal opportunity to prioritize and amplify branding and market positioning, leveraging the new found resources to make a significant impact. We worked with the Eppo team to take their marketing site to new heights.

300
Leads
97
Site performance
115.2%
Conversion rate
20
New visitors
Visit live website
Webflow Development
UX/UI Design
Analytics
Graphic Design
CLIENT DETAILS
Up-heading

Understanding the problem

Business goals

In June 2022, Eppo secured a funding of $19.5 million for expansion and sought to enhance their branding, product updates, and overall aesthetic presentation. They aimed to improve how these aspects were packaged and communicated to effectively reflect their growth and attract their target audience. By leveraging Zabal + Webflow’s capabilities, Eppo intended to enhance user engagement, improve brand perception, increase lead generation, and ultimately drive conversions and business growth.

Business challenges

Getting the website live to coincide with marketing campaigns, product launches, or other strategic initiatives.

Chapter 1
RESEARCH
KEY OBSERVATIONS
Up-heading

Asking the right questions

Research goals

How can A/B testing be simplified for consumers to optimize website performance and deliver tailored experiences through user-friendly presentation and testing of variations for the best design, content, and functionality?

Experimentation
1

Experimentation

Leverage A/B testing to experiment, gain insights, and optimize your strategies for better results.

Feature flagging
2

Feature flagging

With feature flagging in A/B testing, you can effectively control feature releases, gather valuable insights, and optimize user experiences.

Warehouse-native
3

Warehouse-native

By implementing warehouse-native experimentation, businesses can leverage A/B testing within their data infrastructure for data-driven insights and optimization.

A/B testing
4

A/B testing

Optimize user experience, boost conversions, and measure success through Eppo dashboards.

What is A/B testing for websites?
Why is A/B testing important for website optimization?
How does A/B testing work?
What are the key benefits of A/B testing?
What elements of a website can be tested using A/B testing?
What is A/B testing for websites?
Why is A/B testing important for website optimization?
How does A/B testing work?
What are the key benefits of A/B testing?
What elements of a website can be tested using A/B testing?
What are some common metrics used to measure A/B test results?
How long should an A/B test run to obtain reliable results?
What sample size is recommended for conducting A/B tests?
What are some best practices for setting up an A/B test?
How can A/B testing help improve conversion rates?
What are some common metrics used to measure A/B test results?
How long should an A/B test run to obtain reliable results?
What sample size is recommended for conducting A/B tests?
What are some best practices for setting up an A/B test?
How can A/B testing help improve conversion rates?
What are some common challenges in A/B testing?
Any ethical considerations to keep in mind when conducting A/B tests?
What tools or software can be used to conduct A/B testing?
Can A/B testing be used for mobile and responsive websites as well?
What are some common challenges in A/B testing?
Any ethical considerations to keep in mind when conducting A/B tests?
What tools or software can be used to conduct A/B testing?
Can A/B testing be used for mobile and responsive websites as well?
COMPETITIVE ANALYSIS
Up-heading

Interface inspirations

Interface inspirationsInterface inspirationsInterface inspirations
line

Defining a visual direction

Website redesigns for A/B testing websites strike a balance between being highly product-focused while ensuring clear communication to users about how the product works in a user-friendly and intuitive manner.

Defining a visual direction
Defining a visual direction
Defining a visual direction
Defining a visual direction
Chapter 2
USER EXPERIENCE
Creating Style Guide
Up-heading

Creating the system

Creating the systemCreating the system
Creating the systemCreating the system
Creating the system
Wire frames
Up-heading

Information architecture

Information architecture
Chapter 3
visual design

Colors

RGB
#7964D3
RGB
#F678F9
RGB
#9C7FF3
RGB
#7964D3
#F678F9
RGB
#E0E1EA
RGB
#F5F5FF

Fonts

FontFont
VISUAL DESIGN
Up-heading

Visual design guidelines

Home PageAbout UsCareers PageProduct Team

We have crafted 40+ stunning pages and templates, and we are delighted to showcase
the most captivating ones
to you.

Visit live website
Home Page
About Us
Careers Page
Product Team
Chapter 4
Measuring Success

Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.

Chetan Sharma
Chetan Sharma
Founder & CEO
Logo eppo
300
Leads
97
Site performance
6%
Conversion rate
200k
New visitors

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