The World's        Best  Tech Sales Education Is AffordableThe World's        Best  Tech Sales Education Is Affordable

Higher Levels

During the formative stages of Higher Levels, our collaboration with key team members revealed their need for comprehensive strategy, design, development, and ongoing support. This was aimed at breaking through to their target audience to provide exceptional sales training, empowering customers to succeed in tech sales careers. We worked closely with the co-founders to ensure that we deeply understood their business to deliver the best possible product.

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Strategy
Branding
UX/UI Design
Graphic Design
Lottie Animations
Webflow Development
Ongoing Support
CLIENT DETAILS
Up-heading

Understanding the problem

Business goals

Through close collaboration, we discerned their need for a robust, scalable brand capable of evolving with their growth trajectory. This encompassed various mediums such as digital platforms, print media, advertisements, and ebooks. Our involvement extended to logo design, branding elements, typography, imagery, and a complete rebranding effort. Additionally, we seamlessly integrated an ecommerce component into the project while enhancing the user experience of their primary marketing website. Lastly, gathering testimonials was crucial to highlight the efficacy of their coaching program, as success stories serve as powerful endorsements for prospective learners.

Business challenges

In the startup's early self-funded phase, efficient resource utilization was crucial. We moved swiftly, ensuring every dollar spent addressed critical needs. Careful allocation of funds to high-impact areas was crucial for optimizing trajectory and success chances.

Chapter 1
RESEARCH
KEY OBSERVATIONS
Up-heading

Asking the right questions

Research goals

Our research goals for Higher Levels focused on understanding key aspects of their sales training program. Firstly, we explored how their program enhanced the career trajectory of Sales Development Representatives (SDRs), increasing their likelihood of being promoted to Account Executives. Secondly, we investigated the scalability of online training for sales leaders, identifying strategies to reach a broader audience effectively. Additionally, we aimed to uncover gaps and deficiencies in existing sales training programs.

TECH SALES ASCENSION
1

TECH SALES ASCENSION

Get the skills you need to become a top candidate and land an entry-level tech sales job in just 5 weeks.

SDR ACCELERATOR
2

SDR ACCELERATOR

Crush your number with proven strategies from top performing SDRs at the best sales organizations & get promoted into
a $140K+ AE role.

AE MASTERY
3

AE MASTERY

Become an Account Executive nurturing deals, closing sales of all sizes, and getting closer to revenue.

REVIEWS
4

REVIEWS

A strong testimonial reflects work quality, attitude, expectations, and growth potential.

How can sales training adapt to scale efficiently?
What are the benefits of integrating AI into sales training?
How does AI influence the development of sales professionals?
What strategies facilitate scaling through sales training?
How does AI contribute to sales growth and scalability?
How can sales training adapt to scale efficiently?
What are the benefits of integrating AI into sales training?
How does AI influence the development of sales professionals?
What strategies facilitate scaling through sales training?
How does AI contribute to sales growth and scalability?
What advancements are seen in AI-driven sales training?
What does the future hold for sales training in the AI era?
How does AI enhance the capabilities of sales professionals?
What methods ensure scalable and effective sales training?
How is AI integrated into modern sales training programs?
What advancements are seen in AI-driven sales training?
What does the future hold for sales training in the AI era?
How does AI enhance the capabilities of sales professionals?
What methods ensure scalable and effective sales training?
How is AI integrated into modern sales training programs?
What role does AI play in facilitating sales professionals' growth?
How does AI-driven training support sales scalability?
What does the future landscape of sales training with AI look like?
How does AI empower sales professionals to scale their efforts?
What are the key components of AI-driven sales training for scalability?
What role does AI play in facilitating sales professionals' growth?
How does AI-driven training support sales scalability?
What does the future landscape of sales training with AI look like?
How does AI empower sales professionals to scale their efforts?
What are the key components of AI-driven sales training for scalability?
COMPETITIVE ANALYSIS
Up-heading

Interface inspirations

line

Defining a visual direction

Crafting the ideal visual direction for a tech sales training company involves thorough research, stakeholder collaboration, and iterative design refinement. It entails aligning brand identity with audience preferences and industry standards through careful consideration of design elements like color, typography, and imagery. These visual artifacts helped us understand the visual direction desired by their team.

Chapter 2
USER EXPERIENCE
Wire frames
Up-heading

Information architecture

Information architecture
Chapter 3
Branding + visual design
BRANDING
Up-heading

Visual identity evolution

Visual identity evolution in a brand is a dynamic process that reflects the growth, maturity, and changing aspirations of the organization. It involves refining and updating visual elements such as logos, colors, typography, and imagery to ensure alignment with evolving brand values, market trends, and audience preferences.

Version 1
Version 2
Version 3

A logo is not just part of a brand identity; it's a scalable symbol that embodies the look and feel of a business, appealing directly to its audience.

Colors

RGB
#017AFF
RGB
#66B4FF
RGB
#9A9DA4
RGB
#FFAA00
RGB
#017AFF
#66B4FF
RGB
#5A5C62

Fonts

Fonts

VISUAL DESIGN
Up-heading

Lottie Animation

Motion helps define a brand's tone of voice, while meaningful animation gives graphics the intent to shine. Combining beauty and purposeful animations effectively tells the brand's story.

VISUAL DESIGN
Up-heading

Visual design guidelines


By carefully considering these factors, we identified that dark mode resonated most with their audience and aligned with the brand's desired image of sophistication and professionalism. This choice not only enhanced readability and visual appeal but also provided a modern and sleek aesthetic that appealed to tech-savvy professionals.

Home PageTestimonial404Product Showcase

We have crafted 15+ stunning pages and templates, and we are delighted to showcase the most captivating ones.

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Home Page
Testimonial
Error
Product Showcase
Chapter 4
Measuring Success

Our experience with Zabal media has been completely differentiated compared to the several firms we met when deciding to invest heavily into the next phase of our business. Within the first 6 months of overhauling our website and visual identity, our monthly revenue has almost tripled.

Eric Finch
Co-Founder, Higher Levels

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