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Trustly
Trustly chose Webflow for their Enterprise contract solution and partnered with Zabal Media for strategy, design, and development. The website migration was finished in just three months, allowing the Trustly team to concentrate on their core message: an Open Banking solution enabling intuitive payments and seamless financial services.
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Understanding the business
Business goals
Trustly aimed to empower their marketing team with self-sufficiency in website management, eliminating dependency on additional development resources. Concurrently, they sought to establish a comprehensive help center, facilitating content creation tailored to support sales, marketing, and operations functions. Furthermore, Trustly aimed to revitalize their website's branding, ensuring a fresh and clean appearance to resonate with both existing and prospective customers.
Lastly, integrating their Salesforce system with the marketing website was pivotal to align their lead generation pipeline seamlessly.
Business challenges
Onboard their entire team onto a new CMS within a 3 month timeline while also doing a rebrand of their website.
Asking the right questions
Research goals
How can we streamline the technical and maintenance aspects of migrating Trustly's website to Webflow as the new CMS, ensuring easy user access and seamless management?
Seamless onboarding
Source identity data, automate account authentication, and verify account ownership in real time.
Enhanced data
Retrieve, aggregate, and assess account, balance, transaction, and personal data.
Financial data
Our high-quality bank connectivity supplies merchants with superior consumer financial data.
Guaranteed payments
Our account-to-account solution handles the entire payments journey, from initiation to collections.
Interface inspirations
Defining a visual direction
Trustly aimed for a welcoming design to break from traditional banking websites. Motion elements added life to their brand story which you can see in a further section.
Creating the system
Information architecture
Colors
Fonts
40+ Individual Icons
Visual design guidelines
We collaborated closely with the Trustly team to develop comprehensive visual design guidelines aimed at rejuvenating their outdated brand image.
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Lottie animation
Motion graphics play a vital role in enhancing Trustly's brand narrative by infusing dynamic visual elements that captivate and engage audiences. These animated graphics bring life to the brand's messaging, effectively conveying its core values, products, and services.
Visual design guidelines
Transforming Banking
Zabal Media crafted a strategic brand elevation for Trustly, aiming to captivate a broader audience. We equipped their team to manage and enhance the website we built, providing in-depth training. Furthermore, we implemented resourceful systems and a conversion-optimized help center that had the proper amount of complexity.
In a sea of stale, outdated bank websites, we dared to break the mold. Striking a balance between bold visual direction and unwavering professionalism, we crafted an experience that resonated with customers on a deeper level. This wasn't just about aesthetics; it was about fostering trust and security, the cornerstones of brand loyalty.
By defying expectations yet maintaining a sense of financial responsibility, we created a website that was both innovative and reassuring, ultimately driving engagement and solidifying customer relationships.
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Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.
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