Ikigai
Ikigai and Zabal were introduced through Webflow's expert program website. During this time, Ikigai was also building a case for upgrading to the Webflow enterprise contract. Given that we are trusted Webflow enterprise customers, it made sense for Zabal to become their preferred agency of record. We worked on a full rebrand and new website migration, securing a 12-month contract with Ikigai. As their dedicated design and development team, we are helping them achieve their goal to unlock the value of tabular and time series data with a fast, easy, and powerful AI platform that delivers the most accurate forecasts and plans.
in Active Users
Site Engagement
in Top 2 Locales
(US, UK)
.webp)
%20(1).webp)
%20(2).webp)
%20(3).webp)
%20(4).webp)
%20(5).webp)
%20(6).webp)
%20(7).webp)
%20(8).webp)
Understanding the problem
Business goals
After recently securing funding ($25M in Series A funding), they were eager to accelerate growth. They needed a brand refresh to present a more mature and professional image as a business. Additionally, they wanted to migrate their website to Webflow for easy maintenance. Beyond web design and development support, they required a comprehensive design partner for graphics, presentations, print materials, booth designs, and more. This holistic approach was essential to support their ambitious growth plans and ensure a cohesive brand presence.
Business challenges
The marketing team was growing rapidly but lacked the internal resources to move as quickly as desired. This is where Zabal came into the picture. We function as an extension of their team, maintaining daily communication to ensure everything runs smoothly.
Lead Subheading & Introductory Question
Research goals
How can we elevate Ikigai’s enterprise AI positioning, simplify complex data workflows for buyers, and build a scalable Webflow foundation to accelerate post-Series A growth?
Enterprise positioning
Refine Ikigai’s visual identity and messaging to project a mature, high-trust presence that resonates with enterprise decision-makers following their $25M Series A funding.
Visualizing complex AI
Translate sophisticated generative AI models and multi-source data workflows into clean, intuitive data visualizations, graphics, and interactive site components.
Scalable Webflow CMS
Migrate their web infrastructure to Webflow, empowering the marketing team to independently create, iterate, and publish content without relying on developer bandwidth.
Unified design system
Build a flexible, cohesive collateral ecosystem across web assets, pitch decks, print materials, and event branding to support rapid go-to-market execution.
Interface inspirations
Defining a visual direction
Ikigai lacked a strong visual direction, so we expanded on its branding by researching similar brands with strong visual identities. This was crucial for finding the best visual representation for Ikigai.
Creating the system
.webp)
.png)
Data Visualization
.png)
.png)
.webp)
.webp)
.webp)
Information architecture
Colors
-
#FF70AC
-
#BABAFF
Fonts
Visual direction
By exploring various design possibilities, we aimed to improve usability and visual appeal. While preserving vibrant colors, we chose to refine the concept of our original design.
Micro Webflow animations
Motion helps define a brand’s tone of voice, while meaningful animation gives intent for graphics to shine. Combining beauty and meaningful animations effectively tells the brand’s story.
Visual design guidelines
Not just another Ai company brand redesign
Ikigai, a dynamic new startup, recently secured substantial funding in their latest round. This financial boost allowed them to prioritize and invest heavily in their branding, ensuring a strong and distinctive market identity. Our collaboration with Ikigai wasn’t limited to just their website; we played a crucial role across every facet of their business. This included comprehensive strategy development, refined branding efforts, meticulous graphic design, intuitive UI/UX design, robust development, thorough QA, efficient project management, and tailored custom code solutions.
Ikigai, a dynamic new startup, recently secured substantial funding in their latest round. This financial boost allowed them to prioritize and invest heavily in their branding, ensuring a strong and distinctive market identity. Our collaboration with Ikigai wasn’t limited to just their website; we played a crucial role across every facet of their business. This included comprehensive strategy development, refined branding efforts, meticulous graphic design, intuitive UI/UX design, robust development, thorough QA, efficient project management, and tailored custom code solutions.
.png)
We hands down could not have done this migration, in the time frame, with this quality without Zabal. We are thrilled to have this level of teamwork and excellence for the next year.
in Active Users
Site Engagement
in Top 2 Locales
(US, UK)
Like what you see? Don't let your website idle another day
START A PROJECT
