"Immigrant Run" and "Immigrants Welcome" initiatives deeply resonate with the Zabal team, as a majority of us are immigrants ourselves. We share the vision of empowering minorities to easily access reliable banking services and supporting an institution that invests in local businesses, housing, and services.
Through this Webflow enterprise project, we collaborated with the Ponce team to rebrand, strategize, design, develop a "new school" bank that helped them evolve and elevate their digital experience. The relationship first began with a custom web project and has since grown to also include digital marketing services like SEO, PPC, and integrated campaign planning.
Understanding the problem
Upon becoming Webflow enterprise customers, the Ponce Bank team was eager to take charge of their marketing website. In addition to migrating to the Webflow platform, they were keen on enhancing their branding.
A significant objective of their new website was to infuse a human touch into their brand and engage their ideal target audience.
Transferring to a new platform is always challenging. The company sought a partner that could assist with the initial launch and also evolve with the team as they continued to establish their position as a top bank.
Asking the right questions
In what ways can we revamp an outdated industry and envision a 2023 bank website that exudes trust with prospective customers, while also avoiding a too whimsical appearance?
Investing locally can stimulate economic growth and support small businesses.
Open a free checking account and enjoy no monthly fees or minimum balance requirements.
Purposeful banking aligns financial services with social responsibility and sustainability for a better world.
Latin-led banking offers culturally responsive financial services and supports diverse communities.
Creating a website design solution for a bank involves balancing visual appeal and user-friendliness while maintaining security and compliance.
Creating the system
Ponce Bank - Sitemap & Back-end architecture
Visual design guidelines
Evolving the brand
To create a cohesive brand image, we leveraged their existing logo and color palette and incorporated captivating illustrations that showcase the urban vibe, while maintaining a sense of reliability throughout the website.
Achieving a balance between visuals, graphics, and user-friendliness was challenging, given the conservative design practices common among bank websites, but we collaborated closely with their in-house designer, Manako Tamura, to ensure we captured their vision and objectives.
I love the Zabal team, and working with them is one of my favorite parts of my job. We found true partners in each other - their whole team was aligned on the bank's goal to tell our unique story and grow our audience. It was evident in the ways they asked questions, explored innovative ways to visually communicate ideas, and took feedback. I appreciated the dedication, expertise, and creativity they brought for this project every step of the way.