Slack Brand Center

Zabal played a pivotal role as Slack's dedicated Webflow development partner, collaborating closely with their team to construct both the internal logged-in and external logged-out states of their brand center. This project was also a close collaboration with the Webflow enterprise team, combining expertise and innovation to create a seamless and sophisticated digital experience for Slack employees and external vendors. The result was a testament to their joint commitment to excellence, reflecting Slack's core identity and values with precision and elegance.

64
Components
89
Sections
29
Pages
5
Months
9
Visit live website
Webflow development
Custom code
Memberstack integration
Webflow training
Webflow strategy
CLIENT DETAILS
Up-heading

Understanding the business

Business goals

Slack's primary objective for their brand website was to centralize and streamline all dispersed brand-related assets within the organization.

The paramount goal was to provide internal and external vendors with a secure login portal, granting them access to personalized, curated content tailored to their email addresses. This strategic move not only enhanced user experience but also fortified Slack's data security measures, ensuring that only authorized individuals gained access to sensitive information.

In essence, the project aimed to fortify brand consistency while safeguarding the integrity of Slack's digital ecosystem.

Business challenge

The Slack team encountered many challenges due to a proliferation of disparate sources of information, resulting in a lack of a single, reliable source of truth.

Chapter 1
RESEARCH
Why is a design system crucial for internal brand consistency?
How does a design system enhance collaboration among teams?
What benefits come from a unified internal brand website?
In what ways does a design system improve productivity?
Why is a design system crucial for internal brand consistency?
How does a design system enhance collaboration among teams?
What benefits come from a unified internal brand website?
In what ways does a design system improve productivity?
How can a design system streamline internal content creation?
What role does a design system play in brand identity maintenance?
Why should internal teams adhere to design system guidelines?
What impact does a brand website have on employee engagement?
How can a design system streamline internal content creation?
What role does a design system play in brand identity maintenance?
Why should internal teams adhere to design system guidelines?
What impact does a brand website have on employee engagement?
How does a design system support efficient internal communication?
What risks exist when neglecting an internal design system?
How does a brand website reinforce company culture?
What role does accessibility play in an internal design system?
How does a design system support efficient internal communication?
What risks exist when neglecting an internal design system?
How does a brand website reinforce company culture?
What role does accessibility play in an internal design system?
KEY OBSERVATIONS
Up-heading

Asking the right questions

Research goals

How can we simplify the technical and maintenance aspects of the new Slack brand portal for easy user access and seamless management within Webflow?

01

Security audit

Security audits are crucial in today's digital landscape, safeguarding data, privacy, and trust.

02

Brand styles

Your brand's style is its voice in a noisy world. Craft it carefully to resonate with your audience and leave a lasting impression.

03

Brand assets

Brand assets are the building blocks of your identity - logos, colors, and fonts. Invest in them to build a strong and recognizable brand.

04

Accessibility compliant

Accessibility compliance is not just a legal requirement; it's a commitment to inclusivity and ensuring equal access to digital content for all.

Chapter 2
Process
KEY OBSERVATIONS
Up-heading

Development excellence

01

Handover process

By sharing detailed design specifications and assets with our development team. This process ensured 1-1 implementation of visual and user experience aspects, maintaining consistency and user satisfaction.

02

Production estimation

Accurate production estimations and timelines are crucial factors in planning a website project. They helped ensure efficient resource allocation and timely project completion.

03

Development

Animations, CMS back-end integration, and scalability considerations are essential aspects. These elements collectively enhance user engagement, streamline content management, and ensure growth as needed.

Chapter 3
Custom Code & Integrations
KEY OBSERVATIONS
Up-heading

Memberstack integration

Research goals

How can we simplify the technical and maintenance aspects of the new Slack brand portal for easy user access and seamless management within Webflow?

Log in

Enables vendors, employees, and users to access gated content with membership.

Log out

Enable users to log out and access publicly available content without the need to be logged in.

User profile

Let users update their personal profiles for a curated experience that is custom to the user profile settings.

Settings

Settings will form the project's core, granting admins access control. This is a key feature within this project.

Custom code

Push Webflow's boundaries with custom code for functions, like copying hex color values to the clipboard.

Copy to clipboard button

Empower Slack's internal team to simplify copying and pasting hex color values across the organization.

Chapter 4
Contributions
Home PageResourcesSign inFoundationsBrand center

We built 29+ pages that were designed by the Slack design team. We are proud to share the most relevant pages

Visit live website
Home-page
resource
Sign in
welcom to the slack
Measuring Success

Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. You can expect only professionalism from the Zabal team.

Mauricio Delgado
Art & graphics director

Like what you see? Don't let your website idle another day

START A PROJECT
Go to the next project:
Super
Mod
zabal