Winning by design
We consider this team our ideal target partner. Our collaboration began in January 2021 and has continued to this day. They were seeking an embedded partner to seamlessly integrate with their marketing team, emphasizing the need for reliability and the ability to scale alongside their expanding website requirements.
Understanding the business
Business goals
The Winning by Design team is dedicated to systemizing success for their partners, and we joined forces as strategic extensions of their team to develop the optimal systems for scaling their marketing website requirements.
While our primary focus is Webflow development, their team preferred to remain on the WordPress platform.
In close collaboration, we worked alongside the WBD team to identify effective strategies for amplifying their sales frameworks and effectively communicating their value proposition.
Business challenges
Unraveling intricate sales frameworks into a simplified format that intrigues and captivates their ideal target customers.
Asking the right questions
Research goals
How might we transform intricate sales frameworks into visually striking and user-friendly displays, seamlessly integrating them into the website's design to effectively capture attention and simplify comprehension?
Frameworks
Sales frameworks provide a strategic roadmap to optimize sales processes and drive revenue growth.
Training
Sales training equips teams with essential skills and strategies to excel in driving sales performance.
Resources
Sales resources provide valuable tools and materials that empower sales teams to effectively engage customers and close deals.
Transformation
Sales transformation enables organizations to evolve their sales strategies and processes to drive sustainable growth and success.
Interface inspirations
Defining a visual direction
In addition to designing and developing their website, we enhanced their brand by incorporating unique graphics, illustrations, and patterns that evoke the aesthetic of architectural blueprints, lending a distinctive and cohesive feel to their overall brand identity.
Creating the system
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Information architecture
Visual design guidelines
Colors
Open Sans
Evolving the brand
Applying a scientific approach to sales provides a unique perspective for highlighting a brand's positioning. Additionally, we aimed to incorporate architectural blueprints as design patterns throughout the website. With the invaluable assistance of the WBD team, we successfully revamped the entire website strategy, user experience, and user interface, implementing everything on the Wordpress platform. Where Wordpress fell short, we were able to write / integrated custom code.
The outcomes of our collaboration speak for themselves, and we couldn't be prouder of our collective achievements. What truly stands out is our ability to expand upon their existing branding while preserving the distinctive elements that made their brand iconic. Moreover, we pushed the boundaries of visual design, utilizing Lottie animations and complex web development animations.
First class. Working with them feels like working with an extension of our team, rather than an 'external partner'.
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